Top Digital Fundraising
Trends for Non-profits in 2025
Top Digital Fundraising Trends for Non-profits in 2025
The non-profit sector is constantly evolving, with fundraising strategies adapting to changing donor behaviors, technological advancements, and shifting societal values. According to leading reports, more than 68% of donors say they are more likely to give to non-profits that offer a seamless digital experience. At this crucial juncture, nonprofit organizations must harness the opportunities of the digital landscape to stay competitive and maximize their impact. (Source: Salesforce Non-profit Trends Report, 2025)
In this blog, we will explore the four major digital fundraising trends in 2025 that every NFP must be ready to embrace and how Changepond can help you revolutionize your non-profit digital fundraising strategy.
AI and Automation
In the non-profit sector, Artificial Intelligence and automation tools will steadily enhance donor engagement. The combination of AI and automation will become a central factor in determining how organizations engage donors and manage their campaigns. The use of AI will promote intelligent decision-making, personalized communication, and maximized fundraising efforts
- AI-driven tools predict donor behaviour, equipping NFPs to target high-potential supporters with personalized appeals to them.
- Automation streamlines donor journeys, such as welcome emails and follow-up communications, and allows supporters to feel more valued and engaged at crucial stages.
- AI features will suggest the appropriate donation amounts for every donor, thereby optimising conversion rates and driving bigger contributions.
- Chatbots and AI assistants will be more common to effectively handle donor queries, speed up the donation process, and enhance the donor experience
Growth of Mobile Donation
Mobile donations will become the main method of giving by 2025. A fully improved, mobile-optimized platform will make donating easier and more convenient. The increasing use of mobile devices by donors to engage with social causes is fueling the rise of this trend. Mobile donations are likely to be the primary way donors interact with non-profits through SMS, websites, or apps.
- Text-to-give options will soon become increasingly popular as donors can even give through SMS.
- QR codes will enable swift donations through quick scans, making it quite easier for donors. These codes will be featured on print materials, emails, and much more, making them very easy to scan.
- Mobile-optimised donation pages will ensure quicker, seamless, and more convenient experiences from any device, as donors will increasingly prefer compatible pages.
Regular giving for long-term sustainability
The non-profits are increasingly looking for reliable revenue streams by focusing on monthly giving programmes. This is possible by converting one-time donors into regular givers. Donors seek flexible and sustainable ways to make their contribution. NFPs are focusing on recurring deposits to bring steady revenue and donor retention.
- Setting up automated recurring donations will offer convenience and flexibility for donors, and they will end up contributing in the long term if this process continues to be intuitive and seamless.
- NFPs will focus more on the retention factor through automated journeys that will have the donors engaged, and also on how their contribution impacts
Peer-to-peer fundraising
In 2025, expect a rise in supporter-led fundraising campaigns with new, easy-to-use tools for creating personalized fundraising pages. In recent years, nonprofits have increasingly turned to peer-to-peer fundraising, making it a primary method for generating donations. Supporters can raise money for causes through their networks, expanding the reach and impact of campaigns.
- Peer-to-peer fundraising campaigns are integrated with social media platforms, thereby allowing the participants to share their personal fundraising pages and updates quickly.
- NFPs use leaderboards and gamification to drive healthy challenges among fundraisers for increased engagement.
- Use of customizable fundraising pages will allow supporters to create personalized campaigns that show their connection to the particular cause.
How can Changepond transform your non-profit digital fundraising?
More than 150 global NFPs have partnered with Changepond for optimising their digital fundraising strategies. With decades of experience and technology expertise, Changepond delivers,
- Global Reach and Impact- Non-profits can expand their fundraising horizons by offering solutions across countries like Finland, Thailand, Spain, France, UK, South Africa, and more. With local expertise pertinent to specific locations, Changepond ensures your campaign resonates with wider donor communities and other compliance regulations.
- Advanced technology for modern fundraising- With seamless, secure, and engaging donor experiences, Changepond incorporates the latest in DevOps, CI/CD pipelines, automation testing, advanced API integrations, and Gen AI to help your non-profit stay competitive.
- Quick Campaign launches- Accelerate the creation, testing, and deployment of fundraising initiatives, increase agility, and lower time-to-market.
- Automate donor engagement- Leverage AI and automation to customize communications, categorize audiences, and push targeted appeals.
- Integrate data sources- Get a holistic view of your supporters using a unified CRM, donor management, grant management, and marketing platforms.
- Robust security and compliance- NFPs collect and manage sensitive donor data, and Changepond’s cloud-based platforms are heavily equipped with data protection, GDPR compliance, and disaster recovery protocols, and your organization can improve donor trust and also meet the highest standards of safety.
- Modular solutions- With a modular delivery model, you can select the solution you need, such as donor management, grant management, payment processing, or market execution, and grow as your NF grows. Changepond offers complete flexibility to help you adapt to new fundraising opportunities, regulatory changes, and shifts in donor expectations.
- Growth-driven results– With Changepond’s expertise in process automation, content management, and digital quality assurance, NFPs’ experience,
- Maximized donor retention and acquisition through data-driven and multi-channel campaigns.
- Minimized manual workloads and operational costs with automation and workflow optimization.
- Improved reporting, visibility, and decision making with integrated analytics and business intelligence tools.
Way forward for NFPs in fundraising
In 2025, non-profits that embrace emerging trends such as AI-driven personalization, mobile-first strategies, recurring giving, and peer-to-peer fundraising will gain a significant strategic advantage. By leveraging Changepond’s comprehensive suite of AI tools, NFPs can engage donors more effectively and amplify their fundraising impact. Moving forward, it will be technology-enabled, donor-centric strategies that drive sustainable growth and maximize the social impact of non-profits.
As you read this blog, your donors are getting ready to embrace the future. Are you?
