How to use CRM to Map Donor Journeys and increase fundraising impact
Building strong donor relationships is important for the nonprofit’s success. Today, donor journeys must go beyond one-off interactions. A well-mapped donor journey is the foundation…
From Donor Insights to Impact- Behavioral Drivers and Technology for Nonprofits
Fundraisers must understand why people choose to donate. Recognizing the psychology behind giving reveals the strong emotional and social triggers that motivate individuals…
Why Donor Retention Matters More Than Chasing New Donors
The primary difference between a non-profit that struggles with growth and one that becomes a long-lasting institution is donor retention. Nonprofits that succeed do so by keeping their supporters engaged…
Why Changepond’s Digital Core Model is Transforming Nonprofits in 2025
Across the globe, nonprofits face mounting pressure from rising service demands to intensifying competition for funding. To thrive, organizations must maximize mission impact while maintaining financial stability.
Top Digital Fundraising Trends for Non-profit in 2025
The non-profit sector is constantly evolving, with fundraising strategies adapting to changing donor behaviors, technological advancements, and shifting societal values. According to leading reports, more than 68% of donors say…
Why Digital in Customer Experience
Everything about a business that shapes a customer’s perceptions and sentiments about it is referred to as “customer experience” (CX). A customer experience focuses on a user’s interaction with a business throughout his journey….