UX Audits will help you discover the things that fall between the cracks, areas where the product isn't converting as it should be, or why customers are getting increasingly frustrated.
Heuristics are a vital part of a UX audit. It is a process where analysts use rules of thumb to measure the usability of user interfaces in independent walkthroughs, report issues, and reveal insights that can help design teams enhance product usability from early in development.
Visibility of system status
Match between system and the real world
User control and freedom
Consistency and standards
Error prevention
Recognition rather than recall
Flexibility and efficiency of use
Aesthetic and minimalist design
Help users recognize, diagnose, recover from errors
Help and documentation
“Companies that prioritize design get in return increased loyalty, better stock performance, higher revenues, and larger valuations”
“For every $1 invested in UX could result in a return up to $250”
“88% of customers say the experience a company provides is as important as its product or services”
Get a sample Heuristics Assessment on your website.