by Changepond Posted on June 6, 2012
It’s a reality that Digital Commerce is won not through a state of the art Supply Value Chain, but by addressing the finer needs of the Demand Value Chain.
What the Demand Value Chain means in IT terms?
A B2B or B2C solution for the media industry, it is not just about a portal to transact. It is no secret that for a few hundred dollars you can get a fully functional b2b deployment with users, products, orders, billing, reports and even returns are managed. Sometimes doing it the Amazon way just doesn’t work for your industry. Your customers may require finesse, personalized care, one to one interactions and above all experience the buy (or) in b2b cases the partnership.
Our customer is the largest Media Logistics and Distribution Company for the music and video industry in Switzerland. They required a B2B system for its partners and retailers to manage the cataloguing, ordering, logistics and distribution. Servicing some of the biggest media companies like Walt Disney Home Entertainment and Warner Brothers, the retail-time to market and service levels assurance had to be of highest standards. The b2b exchange is unique as the driving variable is demand rather than supply, which is the genesis of most commerce platforms in the market today. A brief illustration is below.
Our solution is not about a vanilla technology backbone with feature basket, it is about the elegant Media Portal, it is about a Vendor Managed Inventory, it is about a Chat functionality, it is about collaboration through forums, it is about a smart search engine, it is about organizing a marketing kit ready to go on print, web and mobile.
Be it an e-greeting service, a publishing service, a media service or a hospitality service, Changepond understands that a customer care wrapper is required around your basic b2b engine and the answer to the question “What the Demand Value Chain means in IT terms?” is
- Media Site Management
- Configurable Tradezone
- Planning Tools
- Customer Interaction Tools
- Mobility of Services
It’s a reality that Digital Commerce is won not through a state of the art Supply Value Chain, but by addressing the finer needs of the Demand Value Chain. By virtue of working with the leaders in Entertainment, Sports and Digital Marketing agencies, we at Changepond bring a totally Demand driven perspective to the problems of the eCommerce world.